Denise J. Pesich joined Affinity Health Plan in
August, 2013 as Vice President, Brand Advancement and Customer Loyalty and, in
October of 2015, assumed the role of Chief Marketing Officer. With more than 25
years of experience as an innovative and results-driven senior executive in the
national nonprofit and corporate space, she is charged with building a provider
and constituency-focused, compelling brand that revolutionizes the way people
view, engage and support Affinity’s healthcare mission. Ms. Pesich leads
multi-disciplinary teams of professionals in brand, marketing, communications,
advertising, digital strategy, creative services, public relations, signature
events and corporate meetings, strategic development, consumer and member
engagement, as well as a host of partnerships and initiatives.
joining Affinity, Ms. Pesich served as Vice President of Communications and
National Spokesperson at Girl Scouts of the USA, leading her teams to numerous
public successes and accolades. She served as chief architect, developer and
executor of the boldest advocacy and fundraising effort dedicated to girls’
leadership in the nation’s history. As the iconic organization mobilized
communities of champions to advance the world-changing impact of female
leadership on the advent of its 100th anniversary, Girl Scouts of the USA was
named Equitrend Youth Brand of the Year and earned Fast Company’s Innovation
Uncensored Brand of the Year in 2012.
Prior to Girl Scouts, Ms. Pesich
capped a near 20-year career as Senior Vice President, Marketing and Strategic
Development for the United Ways of Tri-State consortium, helping to establish
the New York-based footprint for United Way of America. She formerly held
community responsibilities and public relations roles at The Firestone Tire
& Rubber Company in Akron, Ohio.
Ms. Pesich currently serves on the
Board of the American Heart Association, Brooklyn NY Affiliate.